Friday, Oct 26th

2:30 pm - 3:45 pm

Insight into Digital Marketing Trends and Consumer Behaviors.



This interactive session will highlight the key trends in digital marketing and insights into consumer behaviors and their expectations of companies and brands. The audience will walk away with a better understanding of the digital landscape and carry those learnings into their everyday lives/jobs.

Speaker: Laura Smith

Laura Smith, one of Racepoint Global’s Vice Presidents, is a seasoned marketing professional with close to 20 years of experience. She leads teams to create programs that connect meaningfully with customers and drive business results. Laura prides herself on becoming a true partner to her clients - understanding their business challenges and opportunities and working tirelessly on their behalf. Laura brings the same spirit of partnership to her teammates - she has an in-the-trenches mentality, working side-by-side with cross-functional teams to nurture the very best work.

Prior to joining Racepoint, Laura spent time at Digitas, Arnold, and SapientNitro where she managed integrated marketing programs for clients across a range of industries including, insurance, retail, insurance, QSR, and automotive.

Laura is a Boston native who loves adventures - big (exploring a new destination) to small (checking out the new local restaurant). She’s outgoing and loves to spend time with her husband and their son Benjamin.

LinkedIn: lauramccarthy / @lmccart21

Anne Potts, Executive Vice President & Managing Director, is a veteran marketer and communicator. She works with clients across a wide variety of industries – telecom, healthcare, agriculture, tech and professional associations – on strategies to drive breakthrough campaigns. In addition to leading earned media campaigns, Anne is responsible for Racepoint’s advocacy, digital marketing and advertising teams. Anne’s current client roster includes powerhouse brands such as AT&T, IBM, Massachusetts Association of Insurance Agents and Project Management Institute. Anne is on the Board of Directors of Schools for Children and is a graduate of the College of the Holy Cross.

Speaker(s) Also Presenting:


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Would you like to sponsor this class? For details please contact Sheron: