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Consumer Advertising Campaign


A New Approach in 2017...
MAIA is shifting our approach to consumer advertising to a measurable, lead-generating digital platform. The "LIVE BOLDLY. PREPARE ACCORDINGLY." consumer advertising campaign is energetic, locally focused and speaks directly to the value that agents bring individual clients and communities every day.

Digital ads will direct consumers to our new campaign microsite, ‘the Independent Agent Finder’, which will help them find individual agents in their area. These prospects will enter some basic information and be presented with a randomized list of local MAIA member agents they can contact.

The success of the campaign depends on agent participation! 
The campaign and microsite are set to launch in early September but agent profiles need to be completed today. This should take no more than 15 - 20 minutes. 

Get started right away. Be Bold. Prepare your profile.

1. Choose an Individual:
Select one licensed individual to represent the agency. They will be the main point of contact for new leads generated by this campaign and should expect to reach out to new leads as quickly as possible. If your agency has multiple locations, choose one individual from each office.

2. Have Them Complete a Profile:
The individual you designate should fill out a short form with info ranging from email address to favorite sport. Uploading a profile picture will make your presence on the microsite extra eye-catching.

For a additional information:

For questions about the campaign or assistance with your profile please contact:

Heather Kramer
VP & COO, MAIA
hkramer@massagent.com
(d) 508-634-7369
Melissa Murphy
Marketing/Communication Team Lead
mmurphy@massagent.com
(d) 508-634-7363

 

 

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